Boomerang to launch in Turkey
Wednesday, April 13, 2016
Popular kids’ entertainment channel becomes first to launch on the country’s National Children’s Day – 23rd April
Boomerang now available in 60 countries, over 55 million homes across EMEA
[London & Istanbul, Wednesday 13th April 2016]: Having won the hearts of children with Cartoon Network in Turkey, Turner is now preparing to launch its second flagship kids’ channel, Boomerang across the country. What’s more, Boomerang will become the first channel in Turkey’s history to launch on National Children’s Day (23rd April) – marking the perfect celebration for the brand, which plays host to fun and funny, timeless animation that the whole family can enjoy.
Available on D-Smart and Tivibu platforms from Friday 23rd April, Boomerang will offer viewers the latest episodes of classic, globally-loved animations such as The Tom & Jerry Show, Scooby-Doo, Looney Tunes, Inspector Gadget, Mr Bean, Garfield and more; broadcast in HD.
Patricia Hidalgo, SVP, Chief Content & Creative Officer, Kids, Turner EMEA & International Kids Strategy said: “The timing of this launch is significant as we continue to invest in new, original content for Boomerang and further develop the brand as our second flagship kids’ channel across the region. Turkey is a big priority market for Turner and we feel confident that, with its strong portfolio of classic animation and loveable characters, Boomerang will offer a fun, light-hearted entertainment experience for families to enjoy together.”
This latest launch sees Boomerang’s EMEA presence grow to 60 countries, 15 languages and over 55 million homes across the region.It took a bit of effort to find a TV guide for Boomerang Turkey's launch tomorrow, but I finally came across one at the official site of D-Smart, the satellite television provider for the new channel (after learning from Posta Gazetesi that Boomerang is channel 122 in D-Smart's package). So scroll down to 122 in the TV channel guide, select "Yarın" (meaning tomorrow) as the day; and you'll see the following...
|(Red circle emphasis by me.)|
As we can see, "Müfettiş Gadget" will premiere in Turkey tomorrow at 11AM in the morning. And here's the information that pops up when you press the specific broadcast:
|Translation: "Saturday April 23" / "Duration: 25 minutes"|
And now we know!